The BEHAVIORIST APPROACH emphasizes the study of observable responses and rejects attempts to study internal processes like thinking .Behaviorist focus on learning as the primary factor in explaining changes in behavior. Defending on the type of response,this involves either classical conditioning or operant conditioning .Classical conditioning is concerned with how conditioned stimuli come to elicit conditioned responses reflex responses which are normally elicited by unconditioned stimuli.It can be applied to a number of aspect human behavior,including emotional responses like fears,and even activity of the immune system.
The COGNITIVE APPROACH empasizes the role of mediating processes in human behavior. The central assumption is that behavior can best be understood by looking at the processes which come between an environmental stimulus and the behavioral response.Models based on the role of mediating processes,such as the information processing model, have increased our understanding of phenomena like memory & problem solving,and also offered practical insights of enhancing their effectiveness memory is regarded as having three separate stages-sensory memory,short-term memory(stm)
&long term memory(ltm).
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